The Harley-Davidson Museum is located on a 20-acre parcel of land near downtown Milwaukee. Sitting on a peninsula surrounded by water, the urban design re-establishes the lost city grid, reflects the site’s history in the new buildings, allows access to the water and defines space for future development. All the while, creating a place where riders feel comfortable, and where those who are new to Harley-Davidson feel welcome. The design vision was for the Museum to draw visitors locally and f...